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App Mall help center
E2E App Mall Cross-border Selling

Cross-border selling

Last Updated on：2023-12-01 03:02:15
Cross-border selling refer to the scenario where a store's sales region encompasses more than one country, potentially on a global scale.
In the process of cross-border sales, it's crucial to manage various aspects such as the store's sales regions, multi-currency for products, multi-language for the store, shipping regions, payment channels, and more.
In this section：
  • Store's sales region management
  • Cross-border selling in different sales channels
  • Pricing in local currencies
  • Localization and translation
  • Shipping area

Store's sales region management

Currently, after successfully creating a store, you can sell through two channels: the App and the website.
AppMall provides convenient management features specifically for the App sales channel. Learn more.

Cross-border selling in different sales channels

Currently, AppMall supports both the App sales channel and the website sales channel.
App Sales Channel
- Users enter the App through registration/login.
- App and AppMall identify the user's country/region information.
- The store prioritizes displaying multi-currency prices based on this country/region information. If not supported, it shows prices in the store's default currency. Users can manually switch between currencies within the store.
- The store prioritizes displaying multi-language information based on the App's settings. If not supported, it shows information in the store's default language.
Website Sales Channel (Online store)
- By default, it displays based on the store's default currency and language.
- Unless specified in the access link, where currency and language parameters can be individually assigned.

Pricing in Local Currency

When expanding your store's sales regions, you can add multiple currencies to meet the multi-currency display needs of that region. This allows your customers to view prices, make payments, and receive refunds in the local currency. Leran more

Localization and translation

You can flexibly manage localization by adding new languages, updating localization languages, and disabling localization languages. Learn more

Shipping area

If you are selling physical goods, you need to configure corresponding shipping templates for the new sales region. Learn more