Campaigns

Last Updated on：2024-09-26 06:50:23

Campaigns

Tuya will plan specific activities in Tuya App based on specific countries, specific time and specific groups of people, so as to help brands in Doodle system to get better sales.

Within the Tuya App, we can reach specific groups of people by utilizing many methods such as app push, homepage banner and email.

All the channels that can be reached within the App, taking into account the App user's usage scenario and experience, Tuya will review and manage each activity.

In this section:

• Attention to marketing campaigns

• Apply to participate in marketing campaigns

• Managing campaigns

Attention to marketing campaigns

Although Tuya App has reached hundreds of countries, not all of them will have marketing campaigns

Different countries have different requirements for brands to participate in the campaign program.

Brands that can currently participate in the campaigns, generally using the invitation mechanism

Brands can confirm with the corresponding BD or PM, and can also follow the marketing activities through the following ways

Steps：

1. In Tuya Promotions Manager, in the top navigation bar, select the supported countries or regions.

2. Click Campaigns in the navigation menu, and then click the +Apply for campaign button to go to the application page.

3. On the application form page, you can view the campaigns that are already live under the current country or region, such as 2024 Black Friday event.

After selecting an campaign, you can see the start time and end time of the campaign.

Note:

You can only post successfully if there is a balance under your account. Currently, you need to contact the relevant BD or PM to confirm the recharge of this section.

Apply to participate in marketing campaigns

To apply for a marketing campaign, you need to fulfill the following two conditions:

• Talk to BD or PM to apply for the campaign qualification.

• Pre-load a certain amount of money

Steps:

1. Click Campaigns in the navigation menu, and then click the +Apply for campaign button to go to the application page.

2. On the application form page, you can view the campaigns that have been launched in your current country or region, and select the campaign you wish to participate in.

3. Enter the title and budget.

The budget cannot be less than 0 or greater than your account balance.

4. A campaign supports two purchase modes, The 3rd-party platform and In-app purchase.

The 3rd-party platform, i.e. the app user will go to a third party platform outside the app to complete the transaction.

In-app purchase, i.e. app users will complete the transaction within the app.

Note: A campaign supports two purchase modes at the same time, the brand can submit the relevant materials or goods respectively.

The 3rd-party platform

If you choose to The 3rd-party platform, click the +Add Material button.

Select the platform to be jumped, jump link, discount code, discount description and material information.

How to create and manage materials, learn more

In-app purchase

If you choose to In-app purchase, click the +Add Product button.

In the product selection pop-up window, you can choose the products in the App mall.

Note: Currently, only the End-to-End App Mall is supported for in-app transactions.

5. You need to complete all the content submission before the campaign start time.

On the application form page, in the Status section, select Be ready and click the Save button to complete the submission.

Managing campaigns

Steps：

1. In Tuya Promotions Manager, click on the navigation menu Campagins.

2. In the campaign management page, you can see the information of all applied events.

Note: Make sure you complete all the content submission before the campaign starts.