Best practice for home design

Last Updated on：2023-03-10 09:26:48

As an eCommerce store owner, you need to make sure your store’s user experience is at its peak—and one place we see user experience being neglected the most in eCommerce? The homepage.

eCommerce brands can put in the work to optimize product pages, category pages, and even checkout processes. But if your homepage is one of the first touchpoints your customer has with your brand, it makes sense to optimize your homepage for the best customer experience that drives more sales.

1. Display Your Unique Value Proposition

Failing to display your unique value proposition straight away is a rookie mistake.

Your unique value proposition tells customers why they should buy from you over the million other stores out there.

To develop your own unique value proposition, think about what sets your brand apart from competitors. Does your product solve a unique problem?

Do you offer better service or quality, perhaps? What benefits can’t be found anywhere else?

Also ask existing customers what they like most about your product, brand or service. This gives you a real insight into why customers buy from you.

Then, display your unique value proposition prominently on your homepage to inspire purchases.

In App Mall, we provide various components to meet your demand, like Content Bar、Image、Image Carousel. And you could also introduce your brand and store more detail through link to campaign Page or web Page.

2. Have an Eye-Catching Sale Section

Let’s be honest, sales promotions generate big bucks.

With that in mind, it’s important that you have a distinguished sale section on your homepage. You want the bargain hunters to be able to access it quickly and easily.

For your e-commerce store, you may want to go big and bold if your promotion is your most important campaign at the time.Or subtle, to get that regular stream of discount-loving customers to make purchases.

Either way, it’s easy to find where the bargains are on your homepage.

“New Arrival”、“Best Sell”、“Flash Sale”？

No matther what you'd like to promote, Image、Image Carousel、Discount Code、Countdown Timer、Swipeable Card, these components can create various sale section.

Incentivize users to act quickly with the Countdown Timer! This animated countdown clock creates a sense of urgency for your customers and can increase conversion. Popular use cases include a flash sale promotion, new collection drops, limited edition app exclusives, seasonal campaigns, and more!

3.Feature your best products

Recommending products throughout your homepage gives customers an idea of what to buy.

You essentially help them make a purchase decision. And it makes sense to feature the very best of what you have on offer.

Here I recommend you feature App-Only product first.

Highlighting a product or collection within the app only, can build hype and drive customers to the app to purchase that product or from that collection. You can highlight in-app exclusives through your social media channels and your website to drive traffic.

4.Make Your Search Bar Stand Out

A prominent search bar is handy for customers and seriously boosts business.

Shoppers that use your site search are 3x more likely to see a purchase through.

It makes sense when you think about it. They can find exactly what they’re looking for at lightning speed, directly from your homepage.

5. Personalize Your Homepage

Create personalized recommendations from the outset to increase sales.

One brand increased sales by 12% through AI personalization.

You can use a customer’s browsing and purchase history to suggest items they may want to buy.

A personalized experience, not only leads to more purchases but can also increase customer lifetime value.

The customer is likely to return to your online shop because they believe you understand their needs.