Set up shop, Get orders
Last Updated on：2023-03-10 09:26:48
Congratulations! You have subscribed to the in-app store and opened up a new channel for continuous communication with your customers.
When your customers have purchased smart products and paired the device, they can truly begin to experience your product, whether they buy it from an online or offline store. When customers use the smart App to control their devices, they may encounter many questions like:
• How to use the product
• More ways to use
• Accessories
• New product/functions in future
To meet the user's demands on usage scenarios, we create the Store Scenario. Through this scenario, you can not only boost your sales, but also offer tutorials on using methods and release new products, to be closely associated with the users, stimulate repurchase, and even recommend them to their friends. This process can surely improve user experience, enhance brand competitiveness, and eventually grow your business. Here we list several basic paths to help you make full use of the Smart Scenario and achieve the above goals:
• Build your unique brand homepage
• Provide a complete service system
• App marketing
Build your unique brand homepage
It's time to consider building a consumer brand with great loyalty when users start to use your smart product. The store homepage is an excellent place for you to start a second promotion. Don't be limited to a simple App mall with transaction functions. You can also add some brand-related information. You can enhance your brand value, improve service quality, display product information, etc. When building the homepage, you need to consider the following points:
▪ Brand positioning and story
▪ Service
▪ Product quality and advantages
▪ Unique rights information
Why do we express the above information again?
For one thing, we are not entirely sure where users buy your product, online or offline. When users start to use the products, they may not fully know your brand and service.
For the other, as an online store, it is necessary to tell your customers about the service description, such as free delivery, return and exchange policies, payment methods, and online customer service.
These services should theoretically be better than what you can do in other sales channels so that customers feel that the shopping experience here is better and let users feel that this is the exclusive sales channel you provide for your followers.
Why do we need to provide unique rights information?
First of all, these customers are already your followers, which is worth considering whether it's better to provide these followers with special rights.
Secondly, the user has filled in relevant address information in other sales channels, so you need to offer certain rights to stimulate the users to repeat the same step and place the first order.
Finally, we all know that for the DTC business, the marketing cost of acquiring a new order is almost 20%. Then why don't you use these costs to give back to your followers and stimulate more purchases so that raises your brand image and increases user stickiness?
Provide a complete service system
As mentioned earlier, when users start to use your product, the product experience journey has just begun. At this time, the service is particularly important, especially in the smart product industry.
Better product usage tutorial
Although you provide a manual on product operation, many users still encounter problems during use. At this time, it is better to provide relevant information on the smart App.
Take GrowingSA as an example. You can easily design a module for your product tutorial. You can also add your product video tutorials to help customers master the use of your product quickly and efficiently.
24-hour service
Besides the manuals and video tutorials, a communication channel that solves users' problems promptly can also improve the users' experience, rather than waiting for a few days to help users solve them. When a user purchases a product in a store, they may have many questions to consult, such as product parameters, performance, and functions which are the keys to help users place orders. Taking the GrowingSA as an example, you can access the communication tools like Facebook and WhatsApp to quickly connect with customers and solve their problems.
More new products and activities
The problems mentioned above are all about after-sales service. Besides, many customers are willing to know your latest products and brand news.
New product previews and pre-sales can always attract your customers' attention, and new product releases and promotion events for regular customers can bring you considerable returns. Although the product will finally be sold in all sales channels, giving your regular customers the priority to buy new products will increase the customer stickiness and stimulate them to repurchase through this channel.
App marketing
When you have a smart App, you will naturally have a free marketing channel, namely the App push. Using the App push function, you can wake up your customers in the most direct and fastest way, especially when planning to organize an event like product promotion. In the marketing products of the mall, you can easily send marketing information to cover all your users and maximize your marketing effect.
Here we list the general marketing scenarios:
- Major holidays and events. (Such as Black Friday, new product releases, App mall launches, etc.)
- Personalized push based on user behavior
If your App mall is newly launched, it is worth doing a promotion and App push. Let your customers know that they have better purchase channels and better after-sales service.
Finally, the store's positioning is not just simple product designing but better products and high-quality services, making users "love "your brand and continue buying your products. In this way, users can remember your store channel to purchase your products through here at once when making a purchase decision next time.
In a word, targeted operation on regular customers is an essential growth path for brand and product marketing.
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